Helping businesses stop guessing and start operating ✶
Strategic, structured marketing system that actually moves the needle ✶
Services Overview
Explore and scroll through our services we offer
Fractional Marketing Leadership
Senior-level direction for teams without a senior marketer. Strategy, planning, campaigns, reporting, delivery.
Marketing Systems & Setup
CRM, email, automation, analytics, funnels. Everything connected properly so marketing stops leaking.
Content & Campaign Execution
Hands-on support to get the important work out the door — not just ideas, but implementation.
AI & Workflow Optimisation
Practical automation that saves time and sharpens delivery. No gimmicks.
Marketing Foundations Sprint
A clear roadmap, priority plan, and system audit to turn chaos into clarity.
Reduced lead response time by connecting CRM, automations, and reporting
Built complete marketing foundations for teams with no internal structure
Turned inconsistent quarterly activity into predictable weekly delivery
Created content + campaign systems that improved engagement and conversions
Implemented AI workflows that saved operational hours and improved output quality
CLIENT RESULTS
MEET MAISIE, YOUR MARKETING EXPERT
I built my career the scrappy way - no degree, no shortcuts, just years of fixing chaotic marketing in real companies. Now I work with startups and SMEs that need senior direction without the overhead. I simplify, connect, and steady the entire marketing function so it finally works as one system.
Introducing
Why most marketing gets rebuilt every 18 months
The Build It Properly Framework™
Most small businesses come to marketing backwards. They build a beautiful website before they know what it needs to say. They hire before there’s a strategy to execute. They run campaigns before the systems exist to capture the results.
Not a lack of effort.
Not a lack of budget.
A lack of sequence.
The Build It Properly Framework™ fixes marketing from the foundations up — so what you build actually lasts.
01 - Audit
Find the gaps, the leaks, and the work that’s slowing you down.
02 - Strategy
A clear, connected plan built around your real resources and goals.
03 - Setup
CRM, email, automation, analytics — all wired together properly.
04 - Execution
Consistent, measurable output. Plans that actually turn into work.
05 - Optimisation
Review, refine, improve — using data, not guesswork.
Skip a stage and you’re building on sand.
Build it properly once, then scale it.
What It’s Like to Work With Me
No jargon.
No 40-page strategy decks that gather dust.
No handing things over and hoping for the best.
When you work with me you get someone who knows what they’re talking about — and then actually does it.
I’m as comfortable building your CRM workflows as I am setting your quarterly strategy. That means nothing gets lost in translation between the plan and the execution.
Clients say things feel clearer almost immediately. Not because the work is simple, but because I cut through the noise and focus on what actually moves the needle.
You’ll always know what’s happening, why it’s happening, and what’s coming next.
WHO’S THIS FOR?
✶ Startups and SMEs without senior marketing leadership.
✶ Founders stretched too thin to manage marketing.
✶ Teams with junior marketers who need structure and direction.
✶ Businesses with tools, ideas, and activity — but no joined-up system.
You’ll Be a Good Fit If…
✶ You want senior-level marketing without the full-time cost.
✶ You’re tired of scattered tactics and want a connected system.
✶ You value clarity, simplicity, and consistent delivery.
✶ You need strategy and execution, not one or the other.
✶ You want a partner who brings calm, structure, and straight answers.
✶ You prefer measurable progress over marketing theatre.
Experience across startups, SMEs, logistics, engineering, and B2B ✶
Creator of the Build It Properly Framework™ ✶ An end-to-end method for structured, scalable marketing systems ✶
Hands-on strategy + execution across CRM, content, automation, analytics ✶
TESTIMONIALS
"I've bought Maisie into several of the companies I work with, across very different stages and sectors. She's one of the few marketers I've worked with who can walk into a business, work out what's actually broken, and fix it, without needing a lot of hand-holding"
David Emerson
Founder, Logistics Labs
Client Name, Client Business
"We'd just gone through a rebrand but something still wasn't clicking. Maisie came in, worked out what was missing, and built the foundations we actually needed: messaging, website, CRM, content. It was the first time everything felt joined up."
Yanwen Chen
Founder & CEO, FloxMind
Client Name, Client Business
"We had an outdated website and no real brand to speak of. Maisie built everything from scratch, the rebrand, the messaging, the website, and turned it into something that actually represents who we are and works commercially. It's exactly what we were looking for."
Nick Stavrakakis
Founder, Mode Logistics
Client Name, Client Business
"Our CRM was in need of some love. The data was unreliable and the team had basically stopped trusting it. Maisie came in, cleaned everything up and built automations that actually keep it maintained going forward. For the first time our pipeline data makes sense and the team is using it properly."
Emma Newman
Global Partnerships Manager, Wayfindr
Client Name, Client Business
GET IN TOUCH
If you’re interested in working together, please get in touch below.